WHAT IT IS: This 20-year-old Canadian singer/songwriter scored a viral hit with her song “Lost Boy,” which sold 10k singles in its first week with just the backing of her then-400k Vine followers. She now has 1.6m followers on the short-form video platform, immense growth on other social platforms and almost 11m global Spotify streams and 120k sales on the single. Already at #4, the track has been inching its way up the iTunes singer/songwriter chart. Her keen songwriting instincts, intimate phrasing and heartache-filled delivery bring authenticity to every verse of her debut EP.
ALBUM: The Intro: Ruth B EP
RELEASE DATE: 11/27
SINGLE: “Lost Boy”
INTERNET: Up 300% in Vine followers since Feb., 1.6m total Vine followers; up 2,800% in Twitter followers in past four months, 250k total followers; up 180% in Instagram followers in past four months, 125k total; 250k+ weekly Spotify streams
MANAGEMENT: Marc Offenbach, Mark Cunningham/Red Light